An opening became
a bigger idea.

The assignment was to create a Black History Month open. I handled the art direction, design and animation, establishing a visual treatment built around historical imagery, layered type and bold color accents.

I then proposed featuring a key figure in Black history at the end of segments. That expanded the opening into a recurring storytelling format, using a portrait and three facts to put the person at the center.

I combined layered portraits with grain and scratches to bring an archival quality to the imagery. Large typography and dark areas give the information a clear place to land.

I carried red, yellow and green accents, diagonal marks and repeated background type across the package. In the figure features, typography carries the facts while animation controls how they unfold.

I built a reusable template with a historical-figure field and three editable fact fields, separating the content from its presentation.

The structure allows the subject and facts to change while preserving the typography, framing and motion treatment I developed.

I adapted the Black History Month visual treatment for the mini-documentary Beyond the Block: Preserving Black History. The title and composition changed to serve the documentary, while the red, yellow and green accents and repeated background typography connected it to the original package.

An electronic program guide (EPG) is the interface viewers use to browse programs and decide what to watch. Its artwork needs to identify the same program across different tile shapes and display sizes.

I created six versions of the Beyond the Block artwork, adjusting the title’s scale and position, the surrounding space and the diagonal accents for each format. The title remains the focal point, while the color and background treatment hold the set together.

The complete exported kit is shown below: three landscape formats, a square and two portrait formats, followed by the shared background.